Mulberry Consulting White Paper Series


Given the pressures that banks and other financial service organizations are under in the
current economic climate, the challenge of defining and establishing best practice customer
engagement models has never been more important. To quote the great Yogi Berra, "it's not a matter of life or death; it's much more serious than that." A year ago at the height of the financial crisis the overwhelming customer need was for reassurance as to banks' stability and ongoing viability. Now, with the crisis easing, Customer Intelligent banks are starting to look for new insights into how the recession may have changed customers' thinking - perhaps permanently.

At Mulberry Consulting we think about this in terms of helping clients become more Customer Intelligent. Customer Intelligent organizations know what they stand for. They have a clearly articulated value proposition, and they've defined the customer experience delivery needed at every touch point to support that proposition.

Our latest paper "Establishing Best Practice Customer Engagement Models in Financial Services" looks at the pressure financial service organisations companies are under and gives examples of best practice which defines a Customer Intelligent organisation. In addition, to help organizations prepare for the new post-recession realities Mulberry Consulting is offering a free no-obligation trial of CiAssess, our proprietary online platform for assessing an organization's customer-facing capabilities.

Click here for your personal link to the paper
and to find out more about trialling CiAssess.

Mulberry Consulting is dedicated to helping organizations across the globe become more Customer Intelligent and better manage their customer capabilities to optimize the Customer Experience they deliver. To find out more visit www.mulberryconsulting.com.

David Hicks
CEO Mulberry Consulting

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