Demand Metric Lead Gen Toolkit

This comprehensive tool-kit provides you with an array of documents to improve your Lead Generation process. Get help with tradeshows, email marketing, and implementing marketing automation systems.

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 Lead Generation & Marketing Automation

1. Email Marketing ROI Calculator - Use this tool to calculate results for email marketing campaigns. Develop benchmarks for Open Rate, Click-Thru Rate, Click-to-Open (CTOR), Conversion Rate (Leads), Conversion Rate (Sales), Cost/Lead, Cost/Sale, and compare with historical averages across all campaign types.
   
   
2. Email Marketing Vendor Evaluation Matrix - Use this vendor evaluation matrix to compare potential Email Marketing solutions. For each parameter, rank vendors based on their ability to deliver on your requirements.
   
   
3. Event Management RFP Template - Use this tool to help you design a Request for Proposal (RFP) for Event Management Services.
   
   
4. Event Planning Checklist - The purpose of this tool is to provide a checklist to organize event planning activities before, during, and after the event.
   
   
5. Events Database - Use the events database to keep track of all important events (both internal and external).
   
   
6. Events Manager Job Description - Use this template to create an Events Manager Job Description.
   
   
7. Lead Acquisition Model - Use Demand Metric’s Lead Acquisition Model as a framework to create a process diagram that will visually communicate how your target market will engage with your brand and ultimately become a qualified sales lead.
   
   
8. Lead Generation Maturity Assessment - Use this tool to help you measure your organization's Lead Generation Maturity, and determine areas for improvement.
   
   
9. Lead Generation Metrics Dashboard - Use this tool to define, track, and report on your key lead generation metrics and key performance indicators. All the metrics can be easily customized to suit your organization's needs.
   
   
10. Lead Generation Prioritization Tool - Use this tool to evaluate your Lead Generation initiatives based on their strategic fit, economic impact, and feasibility. Once you have ranked each project, view the bubble matrix chart and communicate the findings of your analysis.
    
    
11. Lead Generation Strategy Scorecard - Use this Lead Generation Scorecard to document your lead generation objectives, initiatives, measures, and targets for the next 12-18 months.
    
    
12. Lead Scoring Index Tool - This tool is designed to help you analyze leads and identify strong prospects. Score your leads across 6 different criteria including company, buying cycle, contact, interest, actions, and recent. Evaluate your leads explicit and implicit need for your product or service.
    
    
13. Marketing Automation Consulting RFP - The purpose of this tool is to help you design a Request for Proposal (RFP) for Demand Generation Consulting Services.
    
    
14. Marketing Automation Maturity Assessment - Use this tool to help you measure your organization's marketing automation processes and systems maturity.
    
    
15. Marketing Automation System RFP - The purpose of this tool is to help you design a Demand Generation System Request for Proposal (RFP).
    
    
16. Marketing Automation Vendor Evaluation Matrix - Use this vendor evaluation matrix to compare potential Marketing Automation solutions. For each parameter, rank vendors based on their ability to deliver on your requirements.
    
    
17. Marketing Automation Vendors Matrix - Use this matrix to learn more about key vendors who provide marketing automation solutions.
    
    
18. Qualified Lead Definition Tool - This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead. Be sure to customize the criteria to build consensus on the profile and activities of top prospects.
    
    
19. Sales and Marketing Alignment Tool - This prescriptive tool provides benchmarks for alignment and can be used to identify perceived gaps in alignment between the sales and marketing departments. Alignment areas include: organizational relationships, metrics & value-measurement, lead generation & pipeline management, culture, systems & technology, messaging & materials.
    
    
20. Tradeshow Evaluation Checklist - Use this tool as a framework for evaluating Tradeshows in your industry.
    
    
21. Tradeshow Evaluation Matrix - Use this tool as a framework for evaluating Tradeshows in your industry.
    
    
22. Tradeshow Lead Capturing Form - The purpose of this tool is to assist you with in documenting interactions that take place during atradeshow. This tool can be used in conjunction with the Tradeshow ROI Calculator and the Lead Scoring Index Tool.
    
    
23. Tradeshow Program ROI Calculator - Use this tool to compare the tradeshows you attend, monitor your budget and calculate ROI.
    
    
24. Tradeshow ROI Calculator - Use this tool to determine the ROI, in quantitative and qualitative terms, from industry Tradeshows and Conferences.
    
    

Bonus Tool:

Marketing Calendar Template 2010 - Use this template to create a marketing calendar for all of your marketing activities in 2010.